It is extremely hard to run an effective counter-culture that will progress society from a design standpoint.
The main issue is that people are social animals. They tend to bind themselves to a movement; this is the "social glue" that allows societies to exist and function. However, it also stops critical thinking, as there is little incentive for people to think for themselves in such a situation, except in circumstances where their established worldview is completely and obviously refuted. Even then, some, often religious or political fundamentalists, will refuse to rethink their viewpoints.
This is how an Establishment system assimilates counter-cultures; it takes the minority, sweeps them into one "scene" (the punk scene, for example) or "party" (the Democratic party, for instance), and invariably ends up controlling that group. This is usually accomplished through corrupting or installing leaders of that group (bands or politicians), and using them to manipulate their sway over the group mentality and collective actions of the group at large to take what could be an effective means of societal progression into an excellent distraction from actual progressive causes or efforts, a lure for the well-meaning and unwary progressives towards a comfortable, unchallenging, and unproductive worldview. Before anyone realizes what's happened, it's simply indistinguishable in essential characteristics from the establishment.
In addition, a peculiar mechanic that seems almost stolen from ecosystem biology takes effect. In that science, it has been found that only 10% of energy in a lower level of a food chain is passed to the immediate higher level. Essentially, there is a law of exponentially (ten-fold, to be specific) diminishing returns when it comes to passing resources (energy, in this case) from prey to predator.
In our situation at hand, this can be applied to explain the lack of "counter-counter-cultures"; reactionaries to the rebellion. It should be assumed that for all the self-identified members of a particular counter-culture, an exponentially tinier minority will be knowledgeable about and refuse to be part of both the mainstream and counter-culture.
Generally, the people who do rebuke the rebellion and the mainstream will be either Apathists or Unionists. An Apathist will be completely indifferent to the struggles around them despite being moderately aware of them and potentially their unified nature. Rarer are the Unionists, who recognize the unity of all, or at least several, areas of struggle. Even rarer than the Unionists are the Veganarchists, who recognize the unity of all struggles.
What does it mean to be a Veganarchist? It means to have, first and foremost, lucidity. It means to take charge of your own ability to see through all the illusions and distract-tactics of the establishment to realize the broadness of the progressive struggle. This gives you strength, for without illusions the Establishment Society is weak and at a newly Progressive Humanity's mercy and service, as is right and natural and, unfortunately, as it has never been.
The conflicts you see as a Veganarchist are as follows.
First, the general conflict between Centralization and Decentralization. There is a balance that must be struck here, with egalitarian and democratic ideals being achieved simultaneously by complementing, instead of infringing upon, each other. This is the ages-old balance between "civil rights" and "majority rule"; in another sense, it is between anarchy and ochlocracy; and in other, it is between individualism and fascism.
Second, that equally broad struggle between Establishmentarianism and Emergence. There is a general struggle between comfortable stagnation and societal progression. Establishments rule the world today, and we see their effects in needless death and misery across the world, most obviously in physical terms but also in mental and psychological trauma that affects practically every single human being that is part of present-day society. While this provides excellent material for Salinger novels, it makes for poor societal planning and the mass execution of a great crime against humanity: wasting lives.
Third, those all of the battlefields on which this war is waged. This means all of these: the Political, the Economic, the Religious, the Sexual, the Egalitarian, and the Environmental struggles. The Political struggle is one for democratic participation in society by all able human beings, equally; it is complemented by the Egalitarian struggle. The Economic struggle is one of bringing freedom from labor and equality in abundance to all human beings, and to a similar extent non-human animals. The Religious struggle is one of throwing off the harmful yoke of Theism, which is constantly an endorsement of the lie of a benevolent chauvanistic absolute dictatorship. This is a superstition that holds society back from the inevitable progress propelling it forward not unlike a dog being hung by a collar by a cruel human master; it will kill us if we do not release ourselves from the hand that chokes us. Perhaps at one time, the master was necessary to provide guidance in morality and a comforting, petting hand. But now there is absolutely no reason society cannot function on its own guidance, and every individual discover a far more fulfilling solace in the love of their community and scientific understanding of the universe.
The next struggle is the Sexual struggle. This is that of providing sexual equality and liberty to every adult human being, regardless of sexual inclination or gender. This comes from an understanding that what happens between consenting adults is no business of society at large, and in fact should be supported, if anything. This is related heavily to the Egalitarian struggle. The Egalitarian struggle is the struggle for the equality and freedom of all animal beings, in particular humans. The Sexual struggle is a subdivision thereof, and it is heavily related to the Political struggle. The Environmental struggle is that of maintaining a sustainable human society in terms of both internal societal dynamics and externally in terms of functioning without conflict in the greater biosphere.
The task of the Veganarchist is vast. And, because of the seeming impossible nature of their mission, many who would otherwise understand the struggle are Apathists instead, dissuaded by this. Even among the Veganarchists, extremely few have created or understood a remotely complete model of a new society and formulated or understood a plan on how to achieve that.
Fortunately, you're talking to one right now.